Virginia Love: State of our Industry

The multifamily industry is undergoing rapid, consumer-driven change, and the pace isn’t slowing. “What does the consumer want?” is no longer just a consideration; it’s the question. What once felt like emerging trends have quickly become expectations, with even more processes, technologies, and solutions on the horizon. Add in increasing disruption across the industry, shifting resident sentiment, and rising pressure on site teams, and it’s a lot to digest.

Meanwhile, forces far outside of multifamily—retail, hospitality, fintech, and on-demand services—are redefining what today’s renters expect. These external trends are driving a new level of consumerism that’s reshaping everything from communication to service delivery to brand loyalty. So how do you determine what matters most?

Join Virginia Love, Industry Principal with Entrata, as she breaks down the consumer behaviors, expectations, and cross-industry trends that are influencing multifamily today. She’ll unpack the temperature of both residents and onsite teams, highlight where disruption is hitting hardest, and share the shifts that will continue to define the apartment experience for years to come.  This session applies to all roles in multifamily, giving every associate a clear line of sight into how their role contributes to the bigger picture.